Learn about the services offered by VistaPath UX here.

I'm Debbie Spalding, and I'm a User Experience Architect providing consulting services as the proprietor of VistaPath UX.

I'm avid about understanding people, their goals, and their environments and using that understanding to create solutions that readily enable them to be productive, gain knowledge, and/or perform transactions. My goal is to contribute expertise in user experience architecture and strategy to cross-functional teams charged with the design and delivery of such solutions.

Professional Profile

• Over 15 years of experience as a UX architect creating intuitive, engaging, and effective solutions across a variety of industries, channels, and platforms
• Previously, marketed and managed business-to-business e-commerce software and network services
• MBA augmented with training in information architecture, UX strategy, usability, and structured content
• Empathetic to user needs while also demonstrating a sound appreciation for stakeholder goals as well as technical constraints and capabilities
• Embrace collaborative and iterative discovery, design, development, and deployment
• Proponent of the operationalization of solutions so they are scalable and sustainable
• Reputation for curiosity, vision, follow-through, integrity, operational excellence, and attention to detail
• Core competencies: systems thinking, quantitative and qualitative research, analysis and synthesis of findings, framing, user profiling, user flows
• Fundamental understanding of the capabilities of HTML, CSS, & Javascript
• Industries: travel, semiconductors, healthcare, education, marketing services, consumer products, retail, insurance, nonprofit, and hospitality