Company: Texas Instruments (TI)

Timeframe: Spring 2015

Platform: Review of the redesigned and responsive website of a TI competitor (Analog Devices)

https://drive.google.com/file/d/17f2tRe-H2FhQxZkIj5DxTM0AOiEfeD7Z/view

Description & Objectives:

In early 2015, a TI competitor launched a site redesign that was responsive. I reviewed the site and created a presentation for the digital marketing leadership team that not only provided an overview of some features of the site (e.g. navigation, search, page content & structure, look & feel), but also served to briefly introduce the team to some mobile/multi-device strategies and tactics. In addition, I provided some thought starters for how we could begin to put together our own mobile/multi-device strategy.

My Responsibilities:

Review the newly redesigned website of a TI competitor and present observations and thought starters to the digital marketing leadership team.

Audiences:

Primary - digital marketing leadership

Secondary - web team colleagues

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