Company: Large, international technology manufacturer

Timeframe: September 2016 – January 2017

Platform: Web CMS

https://drive.google.com/file/d/1uGZHp3Lj3lFhD6FuP7r_9V5zkjovdYO7/view

Description:

After a set of stopgap guidelines had been put in place to begin to apply more structure to product marketing content on the website, a decision was made to implement a new CMS and adopt a more deliberate and structured approach to content development and delivery.

Having been responsible for overseeing the stopgap guidelines and helping to instigate the drive for a new CMS and a defined content strategy, I eventually took the lead on driving the content audits and initial content modeling for the first phase of the CMS implementation.

Collaborators:

product marketing leads, content owners and administrators, CMS team colleagues, UX colleagues

Related Work Sample:

Content Strategy - Cultivating a Deliberate & Structured Approach

© 2019 - 2024 VistaPath, LLC. All rights reserved.